秦皇岛网上配资

如何盘活优秀传统文化IP

2020-06-11 15:59:31[来源:光明日报][责编:冯宇轩]

秦皇岛网上配资 ZHEILIANGNIAN《ZHONGGUOSHICIDAHUI》《JIANZIRUMIAN》《GUOJIABAOZANG》DENGYIXILIEWENHUALEIZONGYIDEHUOBAO,RANGCHUANTONGWENHUAHUIGUIDAZHONGSHIYE,YEJIANZHENGLESHICHANGDUICHUANTONGWENHUACHANPINDEJUDAXUQIU。RANERYUCITONGSHI,CHUANTONGWENHUAZHONGDEXUDUOJINGPINNEIRONG,QUEYINWEIYICHENGBUBIANDEXINGSHIYUCHUANCHENGFANGSHI,SHANGWEIZAIXINSHIDAIYINQINIANQINGRENDEGONGMING。RUHECAINENGPANHUOCHUANTONGWENHUAIP?

秦皇岛网上配资 《JIANZIRUMIAN》DISIJIJUZHAO ZILIAOTUPIAN

深挖文化IP中潜在的“超级英雄”

秦皇岛网上配资 JINNIANLAI,GUOJIAYIZHISHIFENZHONGSHIWENHUACHANYEDEFAZHAN,WENHUAIPYECHENGWEIDANGXIARENMENREYIDEHUATI。MUQIAN,HAIWAICHAOJIYINGXIONGIPFAZHANRUHUORUTU,BIRUMANWEIHEDCLIANGDAMANHUAGONGSI,SUZAOLECHAOREN、BIANFUXIA、SHENQINVXIA、ZHIZHUXIA、JINGANGLANGDENGZHUDUORENMENERSHUNENGXIANGDECHAOJIYINGXIONGXINGXIANG,RIBENDONGMANYEYOUXUDUOKEYIYUZHIPIMEIDECHAOJIYINGXIONGXINGXIANG,BIRUAOTEMAN、JIAMIANQISHI、CHAOJIZHANDUIDENG。ZHEIXIEZHUJIAOJIYOUCHAOXIANSHIDENENGLISHEDING,YOUYOU“YINGXIONGRENWU”DERENGEMEILI,YINERSHENRURENXIN。BANSUIZHEDONGMAN、DIANYINGDENGWENYIZUOPINDEHAIWAICHUANBO,ZHEIXIECHAOJIYINGXIONGIP,BUJINCHENGWEIXIANGGUANGUOJIAWENHUACHANYEJINGJIDEZHONGYAOYIHUAN,YECHENGWEITAMENCHUANBOJIAZHILINIANDEZHONGYAOZAITI。QUANGUOZHENGXIEWEIYUAN、YUNNANSHENGZUOJIAXIEHUIZHUXIFANWENZHICHU,“ZAIGEZHONGWENHUAIPZHONG,YINGXIONGRENWUDEIPZUINENGGOUKUAYUEGUOJIA、MINZUHEWENHUADEHONGGOU,BEIQUANQIUXIAOFEIZHESUORENKE”。

YIZHIYILAI,GUOJIWENHUASHICHANGSHANG配资公司 ZHONGGUOWENHUASHUCHUDEYINXIANGGENGDUODESHI“GONGFU”“XIONGMAO”DENGBIAOQIAN,ZHONGGUOQUEMEINENGCHUANGZAOCHUDAIBIAOZHEZHONGGUOXINGXIANGHEJINGSHENBINGJUYOUQUANQIUYINGXIANGLIDEZHONGGUOCHAOJIYINGXIONGXINGXIANG。RANERSHIJISHANG,RUQUANGUOZHENGXIEWEIYUAN、ZHONGGUOCHUBANJITUANYOUXIANGONGSIFUZONGCAIPANKAIXIONGSUOSHUO:“ZHONGHUAMINZUZHEIMEYIGEJIQIANNIANLISHIWENHUAYIZHICUNXUXIALAIDEMINZU,WOMENDEWENHUAZIYUANHAISHIHENFENGFUDE,SHIYANMIANBUJUEDE。TONGSHIMOUXIEDIANYIJINGZAIGUOJISHANGYOUYIDINGDEYINGXIANG,BIRUSHUOMEIGUORENYEZUOHUAMULAN。”ZAOQISHANGHAIMEISHUDIANYINGZHIPIANCHANGYITUOZHONGGUOCHUANTONGWENHUAYUNHANDEFENGFUZIYUAN,WAJUECHUPODUOZHONGGUOYINGXIONGXINGXIANG,RUMEIHOUWANG、NAZHADENG,HAICHUANGZAOCHUHULUXIONGDI、HEIMAOJINGZHANGDENGXINGXIANG。LINGWAI,JINNIANLAI,XISHOULECHUANTONGWENHUADEJINGSUI,SHENWAZHONGGUOGUSHIDEGONGMINGDIAN,BINGZAICIJICHUSHANGCHUANGZUOCHUDEJINGPINGUOMANBUDUANYONGXIAN,BULUNSHI《NAZHA》,HAISHI《YIRENZHIXIA》《HUYAOXIAOHONGNIANG》《BAISHE·YUANQI》DENG,YIHUOSHIJINXIENIANJINRUGUOMANSHICHANGDEGUGONGWENHUA,ZHEIXIEYIZHONGGUOGUSHIWEINEIHEDEGUOMANQISHISHIJUBEIKAIFAZHONGGUODECHAOJIYINGXIONGDEJICHUDE。

NEIME,ZENYANGCAINENGCHONGFENJIEJIANSHIJIEWENHUACHANYEYUNYINGDECHENGGONGJINGYAN,YONGYIZHONGXIANDAICHANYEHUADESIWEIDAZAOZHONGGUODECHAOJIYINGXIONGXINGXIANG?PANKAIXIONGZHICHU,“DIYISHIDAJIACONGYISHISHANGYAOZHONGSHIZHEIJIANSHIQING,JIUSHIZHONGGUOWENHUAZOUXIANGSHIJIE,HESHIJIEXINGCHENGYIGEJIAOLIUDEZHONGYAODEQUDAO、ZHONGYAODEFANGSHI。DIERSHIXUYAOYIDINGDEZHANLVEGUIHUA”。

通过影视作品传承艺术经典

JINNIANLAI,RONGHELECHUANTONGWENHUADEYINGSHIZUOPINCHENGWEIDIANSHIYINGPINGSHANGYIDAOLIANGLIDEFENGJINGXIAN。ZHEIXIEZHIGENCHUANTONGWENHUA、CHUANGXINBIAOXIANSHOUFADEZONGYIJIEMU,TONGGUOJIQUCHUANTONGWENHUADEYANGFEN,QINEIHANHESHENDUDEYITISHENG,YERANGZHONGGUOCHUANTONGWENHUAZAIJIEMUCHUANBODEGUOCHENGZHONGDEYICHUANCHENGHEHONGYANG。

WENBOTANSUOLEIZONGYIJIEMU《GUOJIABAOZANG》BINGCHIZHEGAODUDEWENHUAZIJUE,TONGGUOJIHEGUONEIDINGJIANJIBOWUGUANDEWENWUZIYUAN,YIGAIYIWANGWENBOJIEMUKUZAOYANSUDEFENGGE,CAIYONGQINGJINGJUDEFANGSHI,YANYIWENWUBEIHOUDEGUSHI,RANGBINGLENGDEWENWU“HUO”LEQILAI,ZHEIZHONGPINGYIJINRENDEJIEMUXINGSHI,RANGGUANZHONGZAIQINGSONGYUKUAIDEGUANKANFENWEIZHONG,GANSHOUDAOZHONGGUOGUDAIGONGJIANGDEZHIHUIYIJIWENWUSUOCHENGZAIDEWENMINGHEZHONGHUAWENHUAYANXUDEJINGSHENNEIHAN。《RUGUOGUOBAOHUISHUOHUA》TONGGUO100JIANGUOBAOSHUSHUOZHONGGUOGURENDECHUANGZAOLI,YONG5FENZHONGYIJIDEJIANGSHUFANGSHI,SHENRUQIANCHUDIJIANGMEIYIJIANGUOBAOBEIHOUDEGUSHIJIQICHENGZAIDEHOUZHONGWENHUAXIANGGUANZHONGZHANXIANCHULAI。ERZHEIZHONGQINGTILIANG、DUANXIAOJINGHANDECHUANBOXINGSHI,SHIYINGXINMEITISHIDAISHOUZHONGSUIPIANHUADEJIESHOUFANGSHI,SHIDEGAIJIEMUGENGYIYUCHUANBO。WULUNSHI《GUOJIABAOZANG》HAISHI《RUGUOGUOBAOHUISHUOHUA》,ZHEILIANGDANGJIEMUDOUHUOCHENGLE“DAIP”,CHENGWEICHUANBOZHONGHUAYOUXIUCHUANTONGWENHUADEZHONGYAOZAITI。

JINQIYOUHUNANWEISHICHUPINDE《QIAOSHOUSHENTAN》,DONGXILEXIANDAISHEHUIZHONGRENMENDUIJINGSHENCENGMIANDESHENMEIXUQIU,YIZONGYIDEYULEXINGSHIWEIZAITI,JIANGMUGUANGJUJIAOYUYIQUNCHENXIAXINLAIZAIGEZIDELINGYUYONGSHUANGSHOUCHUANGZAOQIJIDEJIANGRENMEN,TONGGUOSHEZHICHENJINSHIQINGJINGTIYANHEZHENBIEDUIKANGDEYOUXIMOSHI,LITIDIZHANXIANCHUSHOUZUOJIYIDEMEILI,ZHANXIANSHIDAIBEIJINGXIA“GUOJIANG”DECHUXINBUGAI,DILIQIANXING,TONGSHI,YINDAOGUANZHONGGUANZHUYISHUANGSHOUSUOYONGYOUDENENGLIANGYUCHUANGZAOLI。JIEMUJIANJUGUANSHANGXINGHEYISHUXING,KAIQILEZONGYIMOSHIDEQUANXINFAZHANLUXIAN,YUCITONGSHI,CHENGGONGSHULIQIZHONGGUOWENHUAZIXINDEZHENGNENGLIANGFENWEI。DUIYUJIEMUZHANXIANCHUDEJIANGRENJIANGXIN,BUSHAOWANGYOUBIAOSHI:“YISHOUGONGZHIMINGZHIJINGYISHUJIANGXIN,YISHOUGONGZHIZUOCHUANCHENGYISHUJINGDIAN,ZHEIDAGAIJIUSHI《QIAOSHOUSHENTAN》DECHUXINBA。”

PANKAIXIONGZHICHU:“YINGSHIDUICHUANTONGIPDETUIGUANG,TADELILIANGHAISHIHENQIANGDADE,TADEYINGXIANGLI、TADESHOUZHONGGUANGDUZAIMOUZHONGYIYISHANG,YESHIKEYICHAOYUEWENZI,CHAOYUEYUYAN,CHAOYUEBUTONGMINZUJIANDEZHANGAIDE。ZHEISHIYINGSHIZUOPINYIXIETIANRANDEYOUSHI。”TOUGUOYINGSHIZUOPIN,SHOUZANGZAIBOWUGUANLIDEWENWU、LIUCHUANZAIGUANGKUODADISHANGDESHOUZUOJIYIYIJITAMENSHENSHANGCHENGZAIZHEDEZHONGGUOYOUXIUCHUANTONGWENHUADEJINGSHENNEIHANBUDUANHUOYUEQILAI。

打造“新文创”让传统文化融入时代语境

BANSUIZHEHULIANWANGYOUQISHIYIDONGHULIANWANGDEXINGQI,ZHONGGUOYICHENGQUANQIUZUIDADESHUZIWENHUASHENGCHAN、XIAOFEIYUFAXINGSHICHANG。ZHONGGUOSHUZIWENHUACHANYETONGGUOCHUANGXINXINGKAITUOYOUZHONGGUOTESEDE“FANYULE”SILUBINGZHANKAISHIJIAN,ZAIWENHUACHANZHISHANGQUDEJIANSHICHENGJI。ZAICIJICHUSHANG,2018NIAN4YUE22RI,TENGXUNJITUANFUZONGCAI、TENGXUNYINGYESHOUXIZHIXINGGUANCHENGWU,ZAITENGXUNXINWENCHUANGSHENGTAIDAHUISHANGSHOUCITICHU“XINWENCHUANG”GAINIAN,JIYIIPGOUJIANWEIHEXINDEWENHUASHENGCHANFANGSHI,YISUZAOJUBEIQUANQIUYINGXIANGLIDEZHONGGUOWENHUAFUHAOWEIMUBIAO。JIEZHUHULIANWANG,CHUANTONGWENHUAYUELAIYUEHUANFACHUXINHUOLI。

2019NIAN,TENGXUNYUYUNNANZAIXIESHOU,GONGTONGFABULE“YUNNANXINWENLVIPZHANLVEHEZUOJIHUA”,CHANGSHIYONGXINWENCHUANGDEFANGSHI,GONGTONGTUIDONGYUNNANLVYOUCHANYEDEZHUANXINGSHENGJI。JIYUJUJI《WOMENDEXINANLIANDA》,GONGTONGKAIFATONGMINGZHUTIXIANLUCHANPIN,ZHENGSHIGAIJIHUADEZHONGDIANXIANGMUZHIYI。《WOMENDEXINANLIANDA》CAIQUQIANZHIXINGYINGLVRONGHECHUANGXINMOSHI:YIFANGMIAN,YIJINGRUJU,ZAIJUBENGUIHUAJIEDUAN,BIANZAIJUJIZHONGQIANZHIYULIULEFENGFUDEYINGLVLIANDONGKONGJIAN;LINGYIFANGMIAN,YIJURUJING,JIYUDIANSHIJUJUBENYUHEXINYANYUAN,QIANZHISHULIHEPANDIANLEYUNNANSHENGNEIXINANLIANDAXIANGGUANYIZHI,WAJUECHU59GEHEXINPOIDIAN,TONGSHI,WEIRAOXINANLIANDALVYOUJINGPINXIANLUDEKAIFA,MUQIANYIJINGGUIHUASHITIAOHANGAIZHANGZHONGDUANBUTONGXUQIUDECHANPINJUZHEN,KEMANZUDANGJIAN、YOUXUE、CHENGSHIMANBUDENGBUTONGRENQUNDEXUQIU。BANSUIZHEJUJIDEXUANFAYUSHANGYING,ZHEIXIECHANPINJIANGHUILUXUDUIWAIXIAOSHOU。CIWAI,JIEHEXINANLIANDAIPDETEXING,TENGXUNHAIYAOQINGGUONEIXINANLIANDAXUEZHE,ZUJIANLEXINANLIANDAZHUANJIAGUWENTUAN。BANSUIZHEJUJIHELVYOUXIANLUDESHANGXIAN,ZHUANJIATUANYEJIANGTONGGUOYIXILIECEHUA,CHIXUWAJUEHECHANSHI“XINANLIANDA”IPDEJIAZHI,JIANGXINANLIANDAZHENZHENGDAZAOCHENGWEIXINSHIDAIDEWENHUALVYOURONGHEFAZHANDEBIAOGANANLI。

WULUNSHIDAIRUHEFAZHAN,ZHONGGUOYOUXIUCHUANTONGWENHUAZHONGDEWENHUAYANGFENHEJINGSHENNEIHESHIZHONGNENGRANGWOMENXINLINGDEDAOZIYANG。YINCI,JIHUOCHUANTONGWENHUAIP,XUYAOZAISHOUZHENGDEJICHUSHANGBUDUANCHUANGXIN,BAWOHAOXINSHIDAIXINYUJINGXIASHOUZHONGDEJIESHOUFANGSHI,GENGYAOBACHUANTONGWENHUAYUDANGDAIRENDESHENGHUO、SHENMEI、XUQIUJIEHEQILAI。JIZHE NIUMENGDI TONGXUNYUAN YOUHUAN

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